If alternative rock is going to be indistinguishable from regular rock, you might as well learn to love it like a pop fan. What was alternative or modern about Buckcherry? Why was Axl Rose on the cover of SPIN? Even Pavement broke up. Boomer icons like Santana, and covers of classic rock nuggets like “Another Brick in the Wall” and “American Woman,” were appearing on the Modern Rock chart. Napster began the internet’s two-decade quest to explode genre entirely. Moby released Play, which would be licensed all over-a move that was criticized at the time but would ultimately prove to be the new normal. The electronica boom had performed nicely but hopes of faceless knob-jockeys being the next Nirvana in America had long been dashed.
Grunge had been watered down to something unidentifiable. The focused anger of Rage Against the Machine birthed the unfocused anger of nü–metal. Lollapalooza was benched for a second summer. Woodstock ’99 was, in turn, its Altamont, marked by sexual assaults, wanton destruction, macho aggro-rock and greed. 1999 essentially marked the end of the alternative dream floated by punk bands in the ’80s, sold by record companies in the ’90s, and eventually rebooted in the Garden State ’00s.įive years earlier, alternative-minded Gen-Xers made Woodstock ’94 their own by throwing mud (Green Day) or wearing mud (Nine Inch Nails).
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